A List Apart has a good piece about designing websites for flow. Author Jim Ramsey (lead designer for Movable Type blogging software), identifies 4 principles:
One example, under the heading “Maximize efficiency”:
Google Reader has several features that make it feel fast and effortless. Perhaps the best example is the “endless scroll.” It eliminates the need for pagination by fetching new articles as you scroll down the page so that you can read all the articles in a tag or feed without ever clicking to go to a new page. The user never has to disrupt their reading by clicking a link to the next page.
Another way that Google Reader ensures efficiency is through the email feature which, when clicked, appears directly below the article and allows you to send a story to a friend without losing your place. Google avoids causing a disruption in flow by reducing the mental cost of taking an action, thereby promoting more engaged use of the site.
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